31 May 2009

The Benefits of Distraction and Overstimulation -- New York Magazine

The Benefits of Distraction and Overstimulation -- New York Magazine: "In Defense of Distraction"
As the writer points out
"Over the last twenty years, Meyer and a host of other researchers have proved again and again that multitasking, at least as our culture has come to know and love and institutionalize it, is a myth. When you think you’re doing two things at once, you’re almost always just switching rapidly between them, leaking a little mental efficiency with every switch."

In other words our minds are capable of paying attention to only one thing at once. We are capable of sharing our attention between two or more tasks only because we are capable, or seem capable in our own minds, of doing them with relatively efficiency by doing this rapid switching back and forth. However, don't be fooled.
Only in the last ten years—thanks to neuroscientists and their functional MRIs—have we been able to watch the attending human brain in action, with its coordinated storms of neural firing, rapid blood surges, and oxygen flows. This has yielded all kinds of fascinating insights—for instance, that when forced to multitask, the overloaded brain shifts its processing from the hippocampus (responsible for memory) to the striatum (responsible for rote tasks), making it hard to learn a task or even recall what you’ve been doing once you’re done.

So, certain kinds of tasks can be accomplished using this method, but ones that rely on bringing together ideas or whose goal is to remember something obviously would not be successfully accomplished. However, the writer notes:
The only time multitasking does work efficiently, Meyer says, is when multiple simple tasks operate on entirely separate channels—for example, folding laundry (a visual-manual task) while listening to a stock report (a verbal task). But real-world scenarios that fit those specifications are very rare.

So, sometimes we may have the sense that we are actually succeeding in multitasking and this may give us the illusion that we are capable of truly doing several things at once at any time.
The unanticipated encounter
However, as much as we want to be the type of people who are capable of concentration and attention to tasks, we have to acknowledge the power of the interruptions that surround us, and most of us would not willingly give all of them up, at least all of the time. As the writer points out:
The Internet is basically a Skinner box engineered to tap right into our deepest mechanisms of addiction. As B. F. Skinner’s army of lever-pressing rats and pigeons taught us, the most irresistible reward schedule is not, counterintuitively, the one in which we’re rewarded constantly but something called “variable ratio schedule,” in which the rewards arrive at random. And that randomness is practically the Internet’s defining feature: It dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles.

This is the reality, the life-changing is frequently the unanticipated. And, as the writer goes on to discuss, one of the problems of drugs people take to concentrate their attention is the very narrowness and restricted nature of the focus it provides.
Adderall users frequently complain that the drug stifles their creativity—that it’s best for doing ultrarational, structured tasks. (As Foer put it, “I had a nagging suspicion that I was thinking with blinders on.”)

23 May 2009

How (Not) to Write like a Designer: 5 Tricks You Didn't Learn in Studio - Core77

How (Not) to Write like a Designer: 5 Tricks You Didn't Learn in Studio - Core77:
"1. Use your skills. You’re a designer, which means you’re good at the same kinds of things writers are good at, but you use different tools. You’re a fixer: you work within constraints to find elegant solutions to complicated problems, and that’s kind of what writing is, too. So, faced with a writing task, do what you do best. Break it down into a problem you can solve. Ask yourself: Who’s this for? What’s the big idea? What are the pieces I’m using? What do I want to say? Like designing, writing can straddle the line between art and craft—half blinding flashes of inspiration and unexplainable moments of brilliance (maybe a little less than half), and half moving words around, making and breaking sentences, typing commas then deleting them. Nuts and bolts stuff. If you get too caught in one side, move to the other. Writing’s about thinking big and thinking small, putting complex ideas into simple boxes, and you can do that."

Maybe we should all learn to think of writing as a design problem.

22 May 2009

Exploring the 2010 Web

Exploring the 2010 Web:
"“OK, Scoble, so what are you learning about the 2010 web so far?”
Well, I’m seeing it has a few attributes:
1. It’s real time. Twitter, Facebook and Friendfeed are all moving toward architectures and displays that refresh in real time, or let you see what’s happening right now. We are at the extreme beginnings of that trend."

2. It's mobile
3. It's decentralized
4. Pages now built out of premade blocks.
5. It's social
6. It's smart
7. Hybrid infrastructure
(all points from Scoble--for details see posting)