The un-Googling of Mick Gzowski - The Globe and Mail
As Gzowski shows in this article, online reputation is something many individuals and organizations want to control or manipulate. Being able to do it or help others do it has become an occupation in itself.
And by writing this blog post about this article, I may be helping Gzowski improve his own online reputation.
Denise Brunsdon, director of social media for the public-affairs firm GCI Group, says online reputation management is one of the fastest-growing areas of their business. It seems like whenever she tells people her title these days, she gets asked if she can do another contract.
As Gzowski shows in this article, online reputation is something many individuals and organizations want to control or manipulate. Being able to do it or help others do it has become an occupation in itself.
And by writing this blog post about this article, I may be helping Gzowski improve his own online reputation.
