I have just been reading about Vertical Motion in web design on the site The Elements of Typographic Style Applied to the Web. The explanation of vertical motion is so logical and mathematical I am convinced it must be so, while at the same time I feel it is too mathematical and logical. I agree with the idea of rhythm and I can even see it in the author's plain yet elegant style, but I am most persuaded by the setting of headings with "asymmetrical margins," which they illustrate but do not use in their own design. Surely, this asymmetry works to connect the heading with the content related to it. So, perhaps, when I have the time I will try out their logical and scientific formulas for asymmetry.
Of course, I cannot try these out here on Blogger, where I struggle against a stubborn template with a somewhat jarring vertical motion.
